Yup, that's you, tough ruggedness. I see you in there on that rich leather throne with your toughness ruggedly showing. Standing above traffic like the rugged cowboy tough-guy that you are, drink holders and GPS at the ready. Ruggedly staring into the brunt of traffic, the scowl of Ram-Tough on your lips. I see you astride your massive $60,000 throne to tough that you have, whilst I, lowly little pussy fag biker guy passes you in the rain.
The ads say you're a tough rugged toughie with a Ford Tough truck, all manly with its DVD player and digital stereo and remote starter (cuz only tough guys sit in already-warmed rugged trucks) and in-seat heating. Little faggy pussy biker fags like me ride in the rain and the cold. Rugged Chevy men ride with their heaters and radio blasting like six-guns in the parking lot you call a road.
Wimpy puss fags like me only bike, but you're probably on your way to a tough work out -- maybe even a spinning class. You scowl at the temerity I have to actually befoul the tough traffic you ruggedly sit in, to actually pass you. You'd show me if only the light would change, you'd let me know just how ruggedly toughly rugged and manly you are.
Maybe next time, Marlboro Man.